CRIF and Anonos Join Forces to Deliver Responsible AI Solutions Through Privacy-Preserving Synthetic Datain the Age of Generative AI

‘CRIF and Anonos – an innovator in enterprise data privacy, security andenablement, partner to deliver
disruptive privacy-enhancing technologies for protecting personal and sensitivedata.

The collaboration brings together industry leaders committed to delivering cutting-edge solutions for data-drivenenterprises.

In regulated environments such as finance, the potential for innovation in AI model development is often hindered bydata privacy risks and biases inherent in real-world data. Synthetic data generated by AI algorithms offers a solution bycreating new data that preserves statistical relationships without revealing identifiable information. Synthetic data hasbecome crucial for the future of AI, given the increasing regulatory emphasis on data privacy and responsible AI, asdemonstrated by the EU’s AI-Act – a need accelerated by the recent disruptive impact of generative AI. However, thequality of synthetic data often depends on the quality of the model that created it and the dataset developed

To gain a better understanding of the technology, CRIF opted for an open innovation approach to identify a best-in-class synthetic data technology provider. Following a comprehensive evaluation of 12+ synthetic data tech providersover fourteen months, CRIF chose Anonos as its global partner. CRIF’s customers can access Anonos’ Data Embassytechnology for privacy-preserving synthetic datasets, unlocking the full potential of their real-world data.“

“At CRIF, we believe in the power of open innovation and collaboration with startups as a key driver for acceleratinginnovation. Our Venture Client Program, successfully driven by InnovEcos, CRIF’s Global Open Innovation Hub, aimsto find the most promising long-term partners to solve CRIF innovation challenges and meet specific business modelintegration criteria,”- said Natalia Shchelovanova, Global Open Innovation Lead at CRIF, InnovEcoS.

Anonos’ patented Data Embassy software combines state-of-the-art privacy-enhancing technologies (PETs) totransform personal and sensitive data assets into secure, privacy-respectful outputs. These protected outputs preserveanalytical value and facilitate compliant data sharing across departments or international borders.

By leveraging Anonos’ technology, CRIF can create a safe data environment for their customers to unlock new datainsights compliantly, allowing better decisions and accelerating digital innovation by keeping pace with developmentslike Large Language Models (LLM) and generative AI.

“We chose Anonos because of their unique award-winning technology and the deep expertise they demonstrated inthe use cases relevant for our clients,” said Pierpaolo Cristaudo, Head of Global Data Science at CRIF. “ Our clientscan now access synthetic data generated by Anonos directly within the CRIF Studio analytical suite. This will enabledata scientist teams to use the most advanced synthetic data solutions in a seamless manner, ensuring the higheststandards of data protection.”

“We are delighted to partner with CRIF, a leading enterprise in the credit bureau and business information servicesindustry ,” said Steve Prestidge, Chief Commercial Officer of Anonos. “

Together, we will enable CRIF’s clients ontheir race from idea to innovation, allowing them to optimize their datasets while ensuring privacy and security”.

Together, Anonos and CRIF are committed to helping their clients navigate the complex landscape of privacy andresponsible AI. This partnership is a major step towards achieving that goal and delivering the best possible outcomesfor CRIF customers.